Guzman y Gomez Mexican Kitchen

Since day ONE, GYG HAS been obsessed with making delicious Mexican food using ONLY the best quality fresh produce.

Guzman y Gomez was founded in Sydney in 2006 by New Yorkers and childhood best friends Steven Marks and Robert Hazan. Steven, a former hedge fund manager and Robert, who had a background in fashion wholesale and retail, both missed the authentic fresh flavours of Mexican cuisine that they had grown up with in America. 

After realising that there was a genuine gap in the Australian market for fresh, clean Mexican food, they decided to create their own restaurant named Guzman y Gomez to honour their childhood friends. Steven and Robert had a vision to build a restaurant business that had the speed and convenience of fast food but to re-invent the fast food category by serving high quality food.

They then set about ensuring the brand was authentic to its core and established GYG’s values which remain today. Every detail in establishing the brand was thought out. With the help of creative director Tony Ibbetson, the brand’s main colours were developed as well as the bespoke GYG font in the logo (look carefully and you will see the GYG font is made of sticky tape to represent the amazing street art of Mexico). 

My mindset when we started was whatever we were building, I wanted it to be the best. We make everything fresh. We never compromise.

– Steven Marks (Founder and CEO)

Steven and Robert then set about designing the bespoke operating platform & sticker system which remains one of the fastest fresh fast food operating platforms in the world; ensuring GYG could prepare and make high quality fresh burritos, nachos & tacos at speed.

The first Guzman y Gomez restaurant opened in Newtown in 2006. From the outset, Steven was adamant that GYG would never compromise on the quality of the food or its people. Steven hired chefs from Mexico to bring the authentic taste and flavours to life and started to develop his team into the best restaurant operators in the country, many of whom are franchisees in the business today.

GYG Newtown was followed by Bondi Junction and Kings Cross, and by April 2012 there were 12 Guzman y Gomez restaurants. Over the next ten years, the brand expanded interstate and then went global, opening at the end of 2013 in Singapore followed by Japan in 2015 and then to the USA, Steven and Robert’s homeland, in 2020.

GYG’s commitment to reinvent fast food continued to inspire new ways to serve fresh, clean food to everyone. From the first drive thru in Nerang on the Gold Coast in 2015, to menu innovations like Breakfast, the Minis range and 100% Clean Fries, to a market leading app for guests to pay & order ahead and earn loyalty points, the GYG love just kept spreading! 

Today GYG operates over 150 restaurants in Australia, Singapore, Japan and the United States. Steven Marks remains the Founder and CEO of the business globally and Robert Hazan sits on the Board of Directors as a Non-Executive Director, supported by a team of over 7,000 employees in restaurants and 200 people in our ‘Hola Central’ head offices.

With a goal to open over 40 restaurants a year and more expansion plans globally, Steven and Robert’s dream is only just getting started…not bad for a couple of kids from New York. 

Love ya!

GYG by the numbers!

Number of GYG Restaurants

160+

Restaurants
GYG Operating Internationally

4

Countries
Number of crew at GYG 2

7500+

Crew members globally
About us - customers

500000+

customers a week in Australia
Burritos sold per hour

450-500+

Burritos sold per hour
Kg of Avocados used

1.9M +

kg of avocados used a year in Australia!

Brand Growth

GYG’s journey began in 2006 with our first restaurant in Newtown, Sydney. After embracing the franchise business model, GYG now spans over
150+ restaurants in 4 countries across Australia, Singapore, Japan and the USA.

Hola GYG!

Founded by Steven Marks & Robert Hazan, our first restaurant opens in Sydney's vibrant Newtown area. Affectionately nicknamed "The Baby", the store continues to thrive to this day!

2006

Welcome Investors

With the love for Guzman y Gomez quickly growing, GYG's first group of investors come on board, including our current Chairman.

2009

First GYG Franchise

Our first franchised restaurant opens in Fortitude Valley, QLD.

Dec 2010

GYG opens in Singapore

Our first restaurant outside of Australia opens, with GYG launching at Asia Square, Singapore.

Nov 2013

GYG opens in Japan

Hello Tokyo! GYG opens our first Japanese restaurant in the famous Harajuku district.

Apr 2015

First drive thru opens

The first of our famous drive thrus opens in Nerang, QLD.

Jul 2015

100% Fresh Free Range Chicken

Launched Lilydale free range chicken in all restaurants

Sept 2016

100% Clean Fries

Launched clean, skin-on, real potato fries tossed in GYG's own Chipotle seasoning.

Mar 2017

100th Restaurant

Our landmark 100th restaurant opens in Burleigh, QLD.

Nov 2017

Welcome TDM!

TDM Growth Partners take a minority stake in GYG.

Aug 2018

That's clean!

GYG's menu goes 100% clean. Our "Clean is the new healthy" campaign lets the world know that there's no added preservatives, no artificial flavours, no added colours and no unacceptable additives in our food.

Sept 2019

GYG opens in USA

Party in the USA! Our first US restaurant opens in Naperville, IL. Many more to come!

Jan 2020

COVID response

From $9.90 burritos and bowls and free delivery campaigns, to our team rapidly responding to changing health regulations to keep guests and our crew safe, we truly lived our value of "We've got your back!" like never before!

Mar 2020

Fast Food by GYG

Our ‘Fast Food by GYG’ brand campaign launches, sending "Fast food your mum says yes to" into the Aussie family vernacular!

Feb 2021

150th restaurant

Our 150th restaurant opens in Malvern East, VIC.

Nov 2021

Breakfast campaign

The bacon and egg burrito becomes a breakfast sensation as our ‘Good Mornings with GYG’ campaign launches.

Nov 2022

Hola Central Expansion

Our newly-renovated ‘Hola Central’ head office reopens in Sydney, expanding over a second floor to house our rapidly growing teams across legal, finance, marketing, digital & technology, operations, supply chain, real estate, people & culture, culinary and more.

Feb 2022

GYG mobile ordering app

Order on our new app

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